Senior UX researcher at Microsoft’s Agile Research with Customers (ARC) team, driving end-to-end user research to enhance Microsoft web products and Edge. My work spans key experiences including Copilot, Microsoft Shopping, MSN Feed, MSN Money, and more, ensuring user insights directly shape product strategy and design.

With over six years in user research, I specialize in planning and executing user research, encompassing both qualitative and quantitative paradigms. My proficiency extends across a wide array of user research methods, including interviews, usability tests, contextual inquiries, surveys, diary studies, and focus groups. Additionally, I excel in analyzing data and crafting deliverables such as personas, journey maps, empathy maps, and affinity diagrams.

Degrees & Certificates

Master's Degree in Management

University of Edinburgh

Professional Certificate in User Research

UX Design Institute

User Research - Methods and Best Practices

Interaction Design Foundation

UX Research Bootcamp

Memorisely

Conducting Usability Testing

Interaction Design Foundation

Journey Mapping

Interaction Design Foundation

Google Data Analytics Certificate

Google

Analyze Data with R

Codecademy

Analyze Data with SQL

Codecademy

Certificate in Software and Coding Fundamentals

UX Design Institute